It was the beginning of the 1980’s and it seemed that wayfarers had had their prime and were destined to be a footnote in the sunglasses history book. However, an advertising effort by Ray-Ban in the 80’s which continued throughout the 1990’s up until 2007 managed wayfarers a lucrative comeback.
The new millennium saw Wayfarers back into fashion, when celebrities like Mary-Kate Olsen and Chloë Sevigny began sporting sunglasses with vintage frames. On top of all, the boom of teenage vampire films – the 2008 film Twilight features vampire Edward Cullen wearing a pair of wayfarers – shoot up wayfarer prices on ebay. This caught Ray Ban designers’ attention, who soon re-introduced the original wayfarer design in order to meet the increasing demand.
In pop culture, films and TV shows like The Blues Brothers, The Breakfast Club, Miami Vice or Risky Business will always be paramount to the wayfarer fan culture.
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