Wayfarer Sunglasses – Never get old… much like vampires

June 20, 2019

Originally manufactured by Ray-Ban, wayfarer sunglasses made it big prior to the 1970’s. But the masculine and dangerous wayfarer look didn’t resonate with the 70’s generation: The peace and love kids wanted to see the world through much more colourful glasses.

It was the beginning of the 1980’s and it seemed that wayfarers had had their prime and were destined to be a footnote in the sunglasses history book. However, an advertising effort by Ray-Ban in the 80’s which continued throughout the 1990’s up until 2007 managed wayfarers a lucrative comeback.

Wayfarer Sunglasses at Euro Optics UK Ltd in London
Wayfarer Sunglasses at Euro Optics UK Ltd in London

The new millennium saw Wayfarers back into fashion, when celebrities like Mary-Kate Olsen and Chloë Sevigny began sporting sunglasses with vintage frames. On top of all, the boom of teenage vampire films – the 2008 film Twilight features vampire Edward Cullen wearing a pair of wayfarers – shoot up wayfarer prices on ebay. This caught Ray Ban designers’ attention, who soon re-introduced the original wayfarer design in order to meet the increasing demand.

In pop culture, films and TV shows like The Blues Brothers, The Breakfast Club, Miami Vice or Risky Business will always be paramount to the wayfarer fan culture.

Euro Optics UK Ltd is one of the UK’s largest importer, wholesaler and distributor of eyewear, with over 30 years’ experience. If you wish to know more about sunglasses, reading glasses and eyewear, keep checking our blog or visit Euro Optics UK | Wholesaler of Sunglasses, Reading Glasses and Optical Frames at www.euro-optics.co.uk.

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