Polaroid Polarized Sunglasses: Defining the 60's Style Back

June 20, 2019

When it comes to the 60’s, a few objects have become iconic such as sunglasses. Recently, a brand has returned in style. Polaroid polarized sunglasses have defined the style of the era. Yes, looking really good in sunglasses cannot be that difficult, but seeing clearly when you look through a pair is another story.

Not all sunglasses reduce the glare reflected by the sunlight off water, glass, and snow surfaces. Because the light hurts the eye, glare makes it difficult to see clearly. Fortunately, sunglasses with polarized lenses filter out some of the glare and allow you to see without potential eyestrain.

Polaroid polarized sunglasses is the new glare-free collection of the innovator of the polarized lens technology. It was developed by Dr. Edwin Land 10 years before selling the first commercially sold sunglasses in 1937. This collection has a rich history and is now one of the top sunglasses brands in Europe, selling over 4 million pair of sunglasses in 80 countries. Their new line features Polaroid Ultrasight lenses.

Some interesting facts about the Polaroid Polarized Sunglasses include:

  • Dr. Edwin Land named the company and the polarize lenses after the words “Polarizing Celluloid” in order to emphasize the company’s focus on sunglasses and polarized lens technology.
  • Dr. Land was also credited for developing the first 3D movie glasses in the year 1939, and goggles for the US Air Force in the 40’s. In 1950, Polaroid Eyewear introduced the Cool Ray sunglasses generation, which is considered to be the best sunglasses collection made to protect people from reflected glare.
  • In the 1960’s, the polarized sunglasses were launched in Europe. They became available all over the world in 45 countries as well. The company also offered a variety of Windsor sunglasses models with unique rims. Later in the 1970’s they followed with their famous aviator sunglasses.
  • The year 2012 marked the 5th year of the brand as a leader in polarized lens technology. It became a part of the Safilo Group, which is the second largest eyewear manufacturer in the whole world.
  • This year, 2013, Polaroid Polarized Sunglasses returned online and on better department stores.

Looking for that throwback look? Know more about the 60s style by clicking here to our website.

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