A recent article in Forbes magazine states that in 2017, more than eight million pairs of prescription eyeglasses were sold online. Although this represents only 4.2% of the total prescription glasses market, Forbes’ consumer behaviour contributor thinks there are signs that prescription glasses will go online.In the near future, buying eyewear online will be the norm.
There are a lot of valid reasons why we may be inclined to think that the prescription glasses customer journey will never go fully digital – you need a doctor’s prescription before making your purchases, and this is why it is taking longer for the business to transition to online.
Technology is advancing in a way that online eye exams will be a reality very soon. The likelihood that prescription eyeglasses market will make a transition to online sooner than we think.
You can read the full Forbes article here.
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