If you are thinking of putting up a store that specializes in kids eyewear, whether a retailer or wholesaler of children’s sunglasses, then you need to take into consideration the different type of customers that will be interested in your products. Their various needs and wants would tell you what type and design of sunglasses should you purchase. Remember, if you are a wholesaler of children’s sunglasses the satisfaction of your customers is your top priority and the main factor in decision making. It will be the dictate of your customers on what children’s sunglasses should you purchase for your store and which should be reserve for later.
There are a wide number of customers out there. You can have two markets here, one are the parents and relatives who want to cute sunglasses for their daughter, son, nieces, and/or nephews. The other bulk of the market is composed of the children themselves.
Most often than not, parents, uncles, aunties, grandparents doesn’t really know what their children want. They are always in a dilemma on which they should buy especially during birthdays and baptisms. On the other hand, children of today are very much aware of what they want to have and they always make sure that they will have it or all hell will break loose.
These two target markets can be reconciled if you will be a retailer and wholesaler of children’s sunglasses. You get to sell not only to the parents but to the children as well.
When you adopt this strategy, you will relieve the mom or dad who doesn’t know which pair they should buy for Bob and which pair should they buy for Sam. You also get to save the uncles, aunties, grandma, and grandpa from embarrassing themselves because they have bought a pair of sunglasses that is already out of fashion. Also, you give the children a chance in making their own decisions.
If you become a retailer and wholesaler of children’s sunglasses you are going to hit two birds in one stone. You will not just give children’s sunglasses at an affordable price but you give customers a wide range of options that they can choose from. By doing this, customers will surely return for more and would even refer you to their friends and family.
In the future you can even expand your business and offer wholesale sunglasses to a wider range of target. Aside from this, you can also be the supplier of other wholesaler of children’s sunglasses. So instead of buying from another wholesaler of reading glasses, you will be their direct contact to supply their need.
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