1. In order to beat other eyewear distributor, you need to have equipment they use such as the Optikam. This equipment helps educate the patients and entertain them at the same time. It is a type of tool that helps you plug your products to help your business flourish.
2. You also need to make use of software such as the Zip Eyewear to showcase all your products. This will help patients go back to you. In addition, shoppers will also have the convenience of online shopping as well as the value-added service of seeing an eye-care professional.
3. The best way to market your product at the present time is through social media. Make use of Facebook, Twitter, FourSquare, GroupOn, Local Search, and Online Reputation Management.
4. Your products are also an important factor to compete. Include accessories, nutraceuticals, retinal screenings, and eye exams. Include all things you can offer that your online competitor cannot or does not.
5. Post about celebrity eyewear and eye health. You need to be fun and exciting to attract more consumers. In addition, add a Try On eyewear and all that sort of events. Online retailers are now getting more and more exciting. You need to cope up with them.
6. Continuing education has become more and more important today. Consistent staff program should be included in your sales and marketing plan and budget. By doing so, you will be able to keep up with technology. While online distributors ask for information from their providers, you have your information on hand.
7. In addition to your blogs about eyewear, blog about technology. Many consumers are either uninformed or misinformed about certain technology. By giving them the correct information, you will be able to gain more readers and consumers in return.
8. Offer lenses that consumers cannot get online. Know your lenses and determine their differences. You do not have to sell only one line.
9. Ordering online does not help consumers who have eye health issues. Let your consumers know that you care about their vision by offering nutraceuticals and giving out information. Also, make the product available for them to buy it.
There are many more ways that you will be able to compete with an eyewear distributor online. If you want to read more tips, click here!